It started with a photo.
A silver Kia Sportage parked at a shopping center in Perth.
Nothing unusual — except for the license plate.
At first glance, it read: 370HSSV
Just numbers. Letters. Random sequence.
But then someone flipped it upside down…
And suddenly — it all made sense.
What looked like an ordinary registration became a stroke of accidental (or perhaps intentional?) wordplay that sent social media into a frenzy.
Shared by Jeffrey on The Bell Tower Times 2.0 Facebook page, the image quickly went viral — racking up tens of thousands of likes, shares, and comments filled with laughter, disbelief, and admiration.
Because real creativity doesn’t always shout.
Sometimes, it waits quietly… until you turn it around.
🔍 The Secret Is in the Spin
Let’s play along:
👉 Look at the plate: 370HSSV
Now, imagine turning it upside down.
Flip it mentally — or even physically on your screen.
Do you see it?
Certain letters and numbers take on new shapes when rotated:
3 → E
7 → L (sort of)
0 → O
H → H (stays the same)
S → S (looks similar upside down)
V → V, but now it feels like the end of a familiar-sounding word
When reversed, the combination forms a cheeky word that sounds exactly like what you’re thinking.
No swear words.
No offensive symbols.
Just clever symmetry — slipping past the filters of Western Australia’s transport authority.
And honestly?
👉 It’s hard not to smile.
🇦🇺 How Do Custom Plates Get Approved?
In Western Australia, personalized license plates are managed by Department of Transport (DoT) — and they’re far from automatic.
Every custom combo undergoes screening to avoid:
Offensive language
Inappropriate slang
Imitation of official vehicles
Confusion with standard-issue plates
🚫 Nearly 1,000 applications are rejected each year for being too suggestive or inappropriate.
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